Tasked with a simple referral card for an influencer box, I knew I had to set up our game in order to stand out from the other products that were going to be included in the August/September edition of BabbleBoxx. The themed for the box was back to school, Shipt fit nicely into the box as our service of delivery in one hour or less, helps parents save time by eliminating grocery shopping or back to school shopping.
While working with our copywriter, two out of the box ideas emerged. The first was an miniature grocery bag with cut outs of different items that can be ordered through our app. Given the small quantity needed this option was too expensive. The second idea was a box that unfolded to reveal a gift. As the influencer unfolds the box they learn more about Shipt and how Shipt can help save them time. The small gift that was included was a small reusable bag that was shaped as a fruit or vegetable.
For this project, I created a special di-cut template and tested the mechanics and printing of the box.
Here’s what some of the influencers are saying: