Sage Invictus Games Partnership
Led art direction for a private event experience and designer website take over and advertisement campaign.
Event design, advertisement
Invictus Games is an international sporting event, created by Prince Harry in which wounded veterans take part in a variety of team and individual sports. At Invictus Games it’s not about who wins, but the journey it took to get there. In 2017 Sage was a premier sponsor. Sage sponsors this event because similar to Sage, the heroes share the same core values as small and medium business owners.
For this sponsorship Sage was responsible for a number of assets. I was able to work on a TSN website take over, fans, and invitations.
As part of our sponsorship we were able to host a welcome reception. This part of the project had its own challenges. As a co-sponsorship of the event, we had to include the Invictus Games logo on everything that we did, while our CEO wanted someone way to represent each country who was participating in the event. Taking inspiration for past event material I came up with using the diagonal line to break up but combine the Invictus Games logo and the Sage sponsorship logo. Additionally, instead of incorporating flags onto our wall clings and designs we decided it would be a nice touch to include them in our centerpieces.
The branding at the event was a great success. The CEO at Sage commented about how much he liked it, while team captains took their photos in front of the main pillar.