Sage Sessions are one day events hosted by Sage in various cities around the world for Sage customers and business partners. Sage Sessions 2017 events were a way to disseminate content and training from Sage Summit 2016 event in Chicago to a broader audience. The challenge was how do we design a series of events that feels like their own events, but still relates back to Sage’s overall event strategy.
While still being relatively new to Sage when this project began, I was placed as the lead Art Director. I started with auditing past Sage events. In my audit of events similar in scale and asset type, I identified what elements were continually. Sage Summit 2016 used the starburst graphic. Without wanting repeat this element from the larger event system, I used this as inspiration for the angular pattern seen in the hues of Sage blue color blocks. Using the angle was more inline with this newly launched brand identity and was much more suitable for the smaller audience. Additionally, creating a design system with color blocks and angles made it easier to scale and for other designers around the globe to leverage the designs for the specific country.
The design was carried through booths/stands, signage, emails, and digital banners. The designs were successful by being scalable and easy to translate to various sized event graphics, it allowed the Sage story to be told through multiple images.