This campaign was designed to help drive Q4 revenue by getting customers to sign up for live training on Sage University. The theme was dive in. This campaign was successful and helped meet sales goals in Q4. The success of the campaign was tracked with the DIVEIN promo code.
“Thanks for going above and beyond with this assignment and creating unique and engaging illustrations! I know it was a lot more work, but the client very much appreciated the new design even before they got the results. But now they are doubly happy!”
-Brian, Brand Planner
“This campaign was a huge success….at a time where we need every penny!”
Just Poke is a newly opened poke shop in Bellevue and Kirkland. They are dedicated to providing locally and sustainably sourced and fresh poke bowls. The team at Just Poke came to me to create a brand that was fresh and unique to the Seattle area. The creation of the brand consisted of a logo, signage, menu boards, etc.
Sage Sessions are one day events hosted by Sage in various cities around the world for Sage customers and business partners. Sage Sessions 2017 events were a way to disseminate content and training from Sage Summit 2016 event in Chicago to a broader audience. We started with design inspiration from Sage Summit 2016 that used a starburst and a few angels from the starburst and created a new look that drew from the larger event, but was more in line with our newly launched updated identity and suitable to a smaller audience. The design was carried through booths/stands, signage, emails, and digital banners.
The cloud booth is the centerpiece of the entire show floor, bringing together all the design elements of Sage Sessions. In the backdrop, we utilized the angle cut to frame dynamic, authentic photography featuring different customers using the cloud. We also designed pods where demos happen, inviting people to take tours of specific products. The cloud booth traveled to all Sage Sessions events across Canada.
We created a template for audience generation emails that would be leveraged for each Sage Sessions event. The header image pushes brand practices further with the angle cut, repurposed from the chevron design of Sage Summit 2016, by making the design less restrictive and easier to use across assets. We use authentic photography of customers and speakers from previous sessions. The modules below the header image have been tested and proven for best engagement.
Booths were placed around the show floor to demonstrate and advertise various Sage products. We used the angle cut design in a fashion similar to the email headers, featuring authentic photography and making it easy to switch out photos and high level headlines across the show floor. We positioned the backdrop in such a way that it wouldn’t be blocked and could effectively advertise the product.
With the objective to build internal momentum for FY18 and excite colleagues around the globe, Sage kicked off FY18 with a strategic theme focused around accountability, ownership, and championship. Tasked with the assignment to create an internal-facing strategic theme that connects our colleagues to Sage’s overall company strategy. I played the role of Art Director, while the rest of the team consisted of a brand planner, copywriter, and campaign manager. The challenges the team faced were how do we inspire our colleagues to take action in FY18, a short timeline to iterate theme ideas, and a short timeline to localize artwork for 10 countries.
Three themes were explored and presented to Sage executives.
This tagline is a play on the phrase, “Bring your ‘A’ game.” When it’s time to bring your ‘A’ game at Sage, you bring your Sage game. This route elevates values of accountability and team motivation, while also giving a nod to the competitive approach we should be taking to achieve our sales goals. This approach is youthful, energetic, and actionable.
This tagline leverages aggressive language and challenges colleagues at a visceral level. Taking the theme of beating the competition, this route calls on our colleagues to push the limits and go beyond our goals.
This tagline speaks to the values we want to come across in FY18—accountability and teamwork—by including employee input in its design. The visual is designed so that each employee can fill in the word with something that empowers them, enabling employees to show us all something they strive to achieve.
The final themed chosen was “__ starts with me” This theme speaks to our colleagues as they play an important role in building our business for our customers. The people of our company are passionate and dedicated to accomplish something meaningful. They will go the extra mile to achieve goals for causes they believe in. We will tap into our self-driven goals of accountability, ownership, and championing. Our theme consists of a simple, action-oriented message that highlights goals our colleagues will (and want to) champion:
The theme can be tailored to every business initiative, group VSGM, and self improvement programs in 2018. Additionally, the theme can extend past the day of the kickoff event and be flexible to drive action throughout the entire FY18.
“I just wanted to pass along to everyone that Van was thrilled with the FY18 Kickoff Campaign. Thank you all for your hard work. The creativity, strategy and determination to WOW shows on every slide.”
– VP Executive Creative Director
“LOVE the mugs, LOVE the calendars, LOVE the wall with the commitments”
Some images are from Twitter.com