Illustration design, e-mail campaign, digital ads.
Designed a fun, eye catching illustration to boost sales for Sage University. The campaign was successful.
This campaign was designed to help drive Q4 revenue by getting customers to sign up for live training on Sage University. The theme was dive in. This campaign was successful and helped meet sales goals in Q4. The success of the campaign was tracked with the DIVEIN promo code.
“Thanks for going above and beyond with this assignment and creating unique and engaging illustrations! I know it was a lot more work, but the client very much appreciated the new design even before they got the results. But now they are doubly happy!”
-Brian, Brand Planner
“This campaign was a huge success….at a time where we need every penny!”
-Jim, EVP Customer Support
Brand Identity, logo design, menu design
Designed a fun and fresh logo and brand identity for Just Poke, a series of poke restaurants in Seattle, WA.
Just Poke is a newly opened poke shop in Bellevue and Kirkland. They are dedicated to providing locally and sustainably sourced and fresh poke bowls. The team at Just Poke came to me to create a brand that was fresh and unique to the Seattle area. The creation of the brand consisted of a logo, signage, menu boards, etc.
Sage Sessions are one day events hosted by Sage in various cities around the world for Sage customers and business partners. Sage Sessions 2017 events were a way to disseminate content and training from Sage Summit 2016 event in Chicago to a broader audience. We started with design inspiration from Sage Summit 2016 that used a starburst and a few angels from the starburst and created a new look that drew from the larger event, but was more in line with our newly launched updated identity and suitable to a smaller audience. The design was carried through booths/stands, signage, emails, and digital banners.
The cloud booth is the centerpiece of the entire show floor, bringing together all the design elements of Sage Sessions. In the backdrop, we utilized the angle cut to frame dynamic, authentic photography featuring different customers using the cloud. We also designed pods where demos happen, inviting people to take tours of specific products. The cloud booth traveled to all Sage Sessions events across Canada.
We created a template for audience generation emails that would be leveraged for each Sage Sessions event. The header image pushes brand practices further with the angle cut, repurposed from the chevron design of Sage Summit 2016, by making the design less restrictive and easier to use across assets. We use authentic photography of customers and speakers from previous sessions. The modules below the header image have been tested and proven for best engagement.
Booths were placed around the show floor to demonstrate and advertise various Sage products. We used the angle cut design in a fashion similar to the email headers, featuring authentic photography and making it easy to switch out photos and high level headlines across the show floor. We positioned the backdrop in such a way that it wouldn’t be blocked and could effectively advertise the product.
Apart of the Decca team that developed this keynote presentation for Martin Roesch, VP and Chief Architect for Cisco Security Business Group, for RSA’s annual conference. The attention-getting graphics help to visually tell the story of protecting organizations from a multitude of security threats.
Queen Anne Vision Clinic
Queen Anne Vision Clinic is located in the neighborhood of Queen Anne, Seattle, Washington. Queen Anne Vision Clinic is know for their small friendly staff and great service and products.
In this redesign of Queen Anne Vision Clinic’s corporate identity, the logo captures the freshness and openness while focusing on the most important part of the firm: eye care.
This project consisted of a logo, corporate style guide, letterhead, envelop, business cards, appointment cards, gift certificates, and conceptual advertisements.