Julie Pang

Art Designer

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Beyond: The 1st Ever Shipt Shopper Summit

May 27, 2019 By admin

Client

Shipt

Summary

I led art direction for this event, which extension of Shipt’s brand.

My role

Brand identity, e-mail campaign, swag, set design, event experience, wayfinding, and keynote presentations

Outcome

Many executives raved about how Beyond did not feel like a first-time event. It was repeatedly said that larger companies have teams that work all year to pull off an event like this, while ours surpassed those events. Shoppers left feeling inspired and completed more jobs in the following weeks than before. In a post-survey, 95% of attendees said they had enjoyed themselves.

While at Shipt I was tasked with art directing  Shipt’s first shopper conference from ideation to completion. This is the first event that I art directed and designed from the very beginning with a vision entirely my own. Over the course of a couple of months, I was able to create a professional and impactful experience that surpassed everyone’s expectations. We worked with an agency who helped coordinate vendors and provided support for the day of the event.

There is one thing that sets Shipt apart from its competitors, the shoppers who are the heart and soul of this company. Shoppers go above and beyond from picking the perfect banana to surprising members with balloons and cards. Without their attention to detail and extra care, Shipt would not be the company it is today.

After a year of expansion, Shipt knew it was the year to focus on their secret sauce. After launching a national commercial highlighting the shoppers, it was time to give back to them. And there emerged the idea to have a conference. On April 10, Shipt held the 1st Ever Shipt Shopper Summit in Birmingham Alabama. 1000 Shoppers from across the country joined Shipt HQ and Shipt Partners for a day of celebration, learning, and networking. And there was a giant party to kick it off the day before.

At the end of 2018, I was added to the committee responsible for creating Beyond, though at the time it was just a small idea without a name or design direction. With my background in event design, I took the lead. Working with stakeholders and other departments to refine the goals and outcomes of the event, our small group of creatives presented 3 different names and identities for the event.

Beyond

Homecoming

Connect

OUTCOME

After some more discussions and guidance, the name Beyond was picked. And then came the fun part. As the lead designer and art director on the project, I got to pick colors, shape the logo, and bring to life my vision. At the heart of Beyond, the event was designed for the shoppers to leave feeling like they were apart of a larger community. We wanted them to feel inspired, heroic, surprised, and delighted by their time at Beyond.

In order to accomplish this not only were keynotes and activities designed to inspire them, but design elements were chosen to make them feel included. The color purple was introduced as an extension of the Shipt color palette. Purple represents royalty and that’s how Shipt HQ views its shoppers. A textile gradient pattern was created and used throughout most of the artwork to represent inclusion. Each triangle is unique in shape and color, but together they create a beautiful piece of artwork or community.

All the signage was thoughtfully placed and created to work within the space and with the other signs around it. Different parts of the textile pattern were used to color coordinate the type of sign based on wayfinding or activity marker. And the designs featured light raw wood texture to soften the textile pattern and feel more inviting. A second set of inspirational signage was created. These featured stats and quotes about Shoppers of how they have gone above and beyond.

At the event, the signage and pods created a relaxed and inviting experience. 10×10 rooms or pods were a feature of the event. These pods were designed to invite Shoppers to talk with their metro leads or different HQ employees. They were not a standard conference pod but featured fun furniture and plants to make the Shoppers feel more at home. The pods were a huge success in creating a way for the Shoppers to connect with HQ people and other people from their home regions.  

 

FEEDBACK

Many executives raved about how Beyond did not feel like a first-time event. It was repeatedly said that larger companies have teams that work all year to pull off an event like this, while ours surpassed those events. Shoppers left feeling inspired and completed more jobs in the following weeks than before. In a post-survey, 95% of attendees said they had enjoyed themselves.

Check out the blog post written about Beyond, here.

Check out the Beyond website, here.

Filed Under: Case Studies, Events, featured, Shipt

Sage Sessions

August 7, 2018 By admin

Sage

January 2017

Sage Sessions are one day events hosted by Sage in various cities around the world for Sage customers and business partners. Sage Sessions 2017 events were a way to disseminate content and training from Sage Summit 2016 event in Chicago to a broader audience.  The challenge was how do we design a series of events that feels like their own events, but still relates back to Sage’s overall event strategy.

While still being relatively new to Sage when this project began, I was placed as the lead Art Director. I started with auditing past Sage events. In my audit of events similar in scale and asset type, I identified what elements were continually. Sage Summit 2016 used the starburst graphic. Without wanting repeat this element from the larger event system, I used this as inspiration for the angular pattern seen in the hues of Sage blue color blocks. Using the angle was more inline with this newly launched brand identity and was much more suitable for the smaller audience. Additionally, creating a design system with color blocks and angles made it easier to scale and for other designers around the globe to leverage the designs for the specific country.

The design was carried through booths/stands, signage, emails, and digital banners. The designs were successful by being scalable and easy to translate to various sized event graphics, it allowed the Sage story to be told through multiple images.

 

Filed Under: Case Studies, Events, Sage

FY18 Kickoff Event Design

November 2, 2017 By admin

Sage

August-September 2017

With the objective to build internal momentum for FY18 and excite colleagues around the globe, Sage kicked off FY18 with a strategic theme focused around accountability, ownership, and championship. Tasked with the assignment to create an internal-facing strategic theme that connects our colleagues to Sage’s overall company strategy. I played the role of Art Director, while the rest of the team consisted of a brand planner, copywriter, and campaign manager. The challenges the team faced were how do we inspire our colleagues to take action in FY18, a short timeline to iterate theme ideas, and a short timeline to localize artwork for 10 countries.

Three themes were explored and presented to Sage executives.

  1. Bring your Sage Game
  2. Shatter Expectations
  3. __Starts with me.

Bring your Sage Game

This tagline is a play on the phrase, “Bring your ‘A’ game.” When it’s time to bring your ‘A’ game at Sage, you bring your Sage game. This route elevates values of accountability and team motivation, while also giving a nod to the competitive approach we should be taking to achieve our sales goals. This approach is youthful, energetic, and actionable.

Shattered Expectations

This tagline leverages aggressive language and challenges colleagues at a visceral level. Taking the theme of beating the competition, this route calls on our colleagues to push the limits and go beyond our goals. 

__ starts with me

This tagline speaks to the values we want to come across in FY18—accountability and teamwork—by including employee input in its design. The visual is designed so that each employee can fill in the word with something that empowers them, enabling employees to show us all something they strive to achieve. 

Outcome

The final themed chosen was “__ starts with me” This theme speaks to our colleagues as they play an important role in building our business for our customers. The people of our company are passionate and dedicated to accomplish something meaningful. They will go the extra mile to achieve goals for causes they believe in. We will tap into our self-driven goals of accountability, ownership, and championing. Our theme consists of a simple, action-oriented message that highlights goals our colleagues will (and want to) champion: 

explaination

The theme can be tailored to every business initiative, group VSGM, and self improvement programs in 2018. Additionally, the theme can extend past the day of the kickoff event and be flexible to drive action throughout the entire FY18.

Feedback

“I just wanted to pass along to everyone that Van was thrilled with the FY18 Kickoff Campaign. Thank you all for your hard work. The creativity, strategy and determination to WOW shows on every slide.”

– VP Executive Creative Director

“LOVE the mugs, LOVE the calendars, LOVE the wall with the commitments”

-EVP Communications

 

Some images are from Twitter.com

Filed Under: Case Studies, Events, featured, Sage

© Julie Pang 2021