Art Designer
This project was a proposal for a contract with Google. This proposal illustrated Nelson\Nygaard’s capabilities as transportation enginneering company, as well as, their Creative Services department. For this project, working with my team, I was responsible for the cover image, and style of the document.
While at Nelson\Nygaard I was able to create this infographic that highlights some fun facts from 2014 for the company. This was the third version of the infographic. I worked with the Communication Manager and Senior Creative Services Specialist for feedback. The icons were created from scratch. Additionally, an image map was added to the infographic so that it each hexagon would be clickable and lead the viewer to a specific link on Nelson\Nygaard’s website.
After two days, the email had an open rate of 30%, up 2.5% and a click through rate of 6.4%, up 2.4% from past email blasts.
For this project, I researched other tech companies and provided business owners with recommendations on how to make their social media sites cohesive and have the same message. The idea for this concept reflects the messaging that through video collaboration Polycom helps bring people together. Before this update the social media sites were not consistent and held very different messaging.
