Julie Pang

Art Designer

Sage Invictus Games Partnership

By

Client

Sage Invictus Games Partnership

My role

Event design, advertisement

Summary

Led art direction for a private event experience and designer website take over and advertisement campaign.

Invictus Games is an international sporting even, created by Prince Harry in which wounded veterans take part in a variety of team and individual sports. At Invictus Games its not about who wins, but the journey it took to get there. In 2017 Sage was a premier sponsor. Sage sponsors this event because similar to Sage, the heroes share the same core values as small and medium business owners.

For this sponsorship Sage was responsible for a number of assets. I was able to work on a TSN website take over, fans, and invitations.

As part of our sponsorship we were able to host a welcome reception.This part of the project had its own challenges. As a co-sponsorship of the event we had to include the Invictus Games logo on everything that we did, while our CEO wanted someone way to represent each country who was participating in the event. Taking inspiration for past event material I came up with using the diagonal line to break up but combine the Invictus Games logo and the Sage sponsorship logo. Additionally, instead of incorporating flags onto our wall clings and designs we decided it would be a nice touch to include them in our centerpieces.

The branding at the event was a great success. The CEO at Sage commented about how much he liked it, while team captains took their photos in front of the main pillar.

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Sage Sessions 2017

By

Sage

January 2017

Sage Sessions are one day events hosted by Sage in various cities around the world for Sage customers and business partners. Sage Sessions 2017 events were a way to disseminate content and training from Sage Summit 2016 event in Chicago to a broader audience.  The challenge was how do we design a series of events that feels like their own events, but still relates back to Sage’s overall event strategy.

While still being relatively new to Sage when this project began, I was placed as the lead Art Director. I started with auditing past Sage events. In my audit of events similar in scale and asset type, I identified what elements were continually. Sage Summit 2016 used the starburst graphic. Without wanting repeat this element from the larger event system, I used this as inspiration for the angular pattern seen in the hues of Sage blue color blocks. Using the angle was more inline with this newly launched brand identity and was much more suitable for the smaller audience. Additionally, creating a design system with color blocks and angles made it easier to scale and for other designers around the globe to leverage the designs for the specific country.

The design was carried through booths/stands, signage, emails, and digital banners. The designs were successful by being scalable and easy to translate to various sized event graphics, it allowed the Sage story to be told through multiple images.

 

Sage University Dive In Campaign

By

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Client

Sage University

My role

Illustration design, e-mail campaign, digital ads.

Summary

Designed a fun, eye catching illustration to boost sales for Sage University. The campaign was successful.


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Outcome

This campaign was designed to help drive Q4 revenue by getting customers to sign up for live training on Sage University. The theme was dive in. This campaign was successful and helped meet sales goals in Q4. The success of the campaign was tracked with the DIVEIN promo code.

“Thanks for going above and beyond with this assignment and creating unique and engaging illustrations! I know it was a lot more work, but the client very much appreciated the new design even before they got the results.  But now they are doubly happy!”

-Brian, Brand Planner

“This campaign was a huge success….at a time where we need every penny!”

-Jim, EVP Customer Support

Just Poke Brand Design

By

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Client

Just Poke

My role

Brand Identity, logo design, menu design

Summary

Designed a fun and fresh logo and brand identity for Just Poke, a series of poke restaurants in Seattle, WA.

 

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Outcome

Just Poke is a newly opened poke shop in Bellevue and Kirkland. They are dedicated to providing locally and sustainably sourced and fresh poke bowls. The team at Just Poke came to me to create a brand that was fresh and unique to the Seattle area. The creation of the brand consisted of a logo, signage, menu boards, etc.

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