Concept design, mechanical design
For this project, I created a special di-cut template and tested the mechanics and printing of the box.
Tasked with a simple referral card for an influencer box, I knew I had to set up our game in order to stand out from the other products that were going to be included in the August/September edition of BabbleBoxx. The themed for the box was back to school, Shipt fit nicely into the box as our service of delivery in one hour or less, helps parents save time by eliminating grocery shopping or back to school shopping.
While working with our copywriter, two out of the box ideas emerged. The first was a miniature grocery bag with cut-outs of different items that can be ordered through our app. Given the small quantity needed this option was too expensive. The second idea was a box that unfolded to reveal a gift. As the influencer unfolds the box they learn more about Shipt and how Shipt can help save them time. The small gift that was included was a small reusable bag that was shaped like a fruit or vegetable.
Here’s what some of the influencers are saying:
Sage Invictus Games Partnership
Event design, advertisement
Invictus Games is an international sporting event, created by Prince Harry in which wounded veterans take part in a variety of team and individual sports. At Invictus Games it’s not about who wins, but the journey it took to get there. In 2017 Sage was a premier sponsor. Sage sponsors this event because similar to Sage, the heroes share the same core values as small and medium business owners.
For this sponsorship Sage was responsible for a number of assets. I was able to work on a TSN website take over, fans, and invitations.
As part of our sponsorship we were able to host a welcome reception. This part of the project had its own challenges. As a co-sponsorship of the event, we had to include the Invictus Games logo on everything that we did, while our CEO wanted someone way to represent each country who was participating in the event. Taking inspiration for past event material I came up with using the diagonal line to break up but combine the Invictus Games logo and the Sage sponsorship logo. Additionally, instead of incorporating flags onto our wall clings and designs we decided it would be a nice touch to include them in our centerpieces.
The branding at the event was a great success. The CEO at Sage commented about how much he liked it, while team captains took their photos in front of the main pillar.
Sage Sessions are one day events hosted by Sage in various cities around the world for Sage customers and business partners. Sage Sessions 2017 events were a way to disseminate content and training from Sage Summit 2016 event in Chicago to a broader audience. The challenge was how do we design a series of events that feels like their own events, but still relates back to Sage’s overall event strategy.
While still being relatively new to Sage when this project began, I was placed as the lead Art Director. I started with auditing past Sage events. In my audit of events similar in scale and asset type, I identified what elements were continually. Sage Summit 2016 used the starburst graphic. Without wanting repeat this element from the larger event system, I used this as inspiration for the angular pattern seen in the hues of Sage blue color blocks. Using the angle was more inline with this newly launched brand identity and was much more suitable for the smaller audience. Additionally, creating a design system with color blocks and angles made it easier to scale and for other designers around the globe to leverage the designs for the specific country.
The design was carried through booths/stands, signage, emails, and digital banners. The designs were successful by being scalable and easy to translate to various sized event graphics, it allowed the Sage story to be told through multiple images.