Julie Pang

Art Designer

Beyond: The 1st Ever Shipt Shopper Summit

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While at Shipt I was tasked with art directing  Shipt’s first shopper conference from ideation to completion. This is the first event that I art directed and designed from the very beginning with a vision entirely my own. Over the course of a couple months, I was able to create a professional and impactful experience that surpassed everyone’s expectations. We worked with an agency who helped coordinate vendors and provided support for the day of event.

There is one thing that sets Shipt apart from its competitors, the shoppers who are the heart and soul of this company. Shoppers go above and beyond from picking the perfect banana to surprising members with balloons and cards. Without their attention to detail and extra care Shipt would not be the company it is today.

After a year of expansion, Shipt knew it was the year to focus on their secret sauce. After launching a national commercial highlighting the shoppers, it was time to give back to them. And there emerged the idea to have a conference. On April 10, Shipt held the 1st Ever Shipt Shopper Summit in Birmingham Alabama. 1000 Shoppers from across the country joined Shipt HQ and Shipt Partners for a day of celebration, learning, and networking. And there was a giant party to kick it off the day before.

At the end of 2018, I was added to the committee responsible for creating Beyond, though at the time it was just a small idea without a name or design direction. With my background in event design I took the lead. Working with stakeholders and other departments to refine the goals and outcomes of the event, our small group of creatives presented 3 different names and identities for the event.

Beyond

Homecoming

Connect

OUTCOME

After some more discussions and guidance the name Beyond was picked. And then came the fun part. As the lead designer and art director on the project I got to pick colors, shape the logo, and bring to life my vision. At the heart of Beyond the event was designed for the shoppers to leave feeling like they were apart of a larger community. We wanted them to feel inspired, heroic, surprised, and delighted by their time at Beyond.

In order to accomplish this not only were keynotes and activities designed to inspire them, but design elements were chosen to make them feel included. The color purple was introduced as an extension of the Shipt color palette. Purple represents royalty and that’s how Shipt HQ views their shoppers. A textile gradient pattern was created and used throughout most of the artwork to represent inclusion. Each triangle is unique in shape and color, but together the create a beautiful piece of artwork or community.

All the signage was thoughtfully placed and created to work within the space and with the other signs around it. Different parts of the textile pattern were used to color coordinate the type of sign based on way finding or activity marker. And the designs featured light raw wood texture to soften the textile pattern and feel more inviting. A second set of inspirational signage was created. These featured stats and quotes about of Shoppers of how they have gone above and beyond.

At the event the signage and pods created a relax and inviting experience. 10×10 room or pods were a feature of the event. These pods were designed to invite Shoppers to talk with their metro leads or different HQ employees. They were not a standard conference pod, but featured fun furniture and plants to make the Shoppers feel more at home. The pods were a huge success in creating a way for the Shoppers to connect with HQ people and other people from their home regions.  

FEEDBACK

Many executives raved about how Beyond did not feel like a first time event. It was repeatedly said that larger companies have teams that work all year to pull off an event like this, while ours surpassed those events. Shoppers left feeling inspired and completed more jobs the following weeks than before. In a post survey 95% of attendees said they had enjoyed themselves.

Check out the blog post written about Beyond, here.

Check out the Beyond website, here.

Shipt Influencer Box

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Shipt

August 2018

Tasked with a simple referral card for an influencer box, I knew I had to set up our game in order to stand out from the other products that were going to be included in the August/September edition of BabbleBoxx. The themed for the box was back to school, Shipt fit nicely into the box as our service of delivery in one hour or less, helps parents save time by eliminating grocery shopping or back to school shopping.

While working with our copywriter, two out of the box ideas emerged. The first was an miniature grocery bag with cut outs of different items that can be ordered through our app. Given the small quantity needed this option was too expensive. The second idea was a box that unfolded to reveal a gift. As the influencer unfolds the box they learn more about Shipt and how Shipt can help save them time. The small gift that was included was a small reusable bag that was shaped as a fruit or vegetable.

For this project, I created a special di-cut template and tested the mechanics and printing of the box.

Here’s what some of the influencers are saying:

Shipt Online Grocery Service

 

 

 

 

 

Photos courtesy of Busy Mom’s Helper, Three Different Directions, and Giggle’s Galore

 

 

 

 

 

Sage Invictus Games Partnership

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Sage

October 2017

Invictus Games is an international sporting even, created by Prince Harry in which wounded veterans take part in a variety of team and individual sports. At Invictus Games its not about who wins, but the journey it took to get there. In 2017 Sage was a premier sponsor. Sage sponsors this event because similar to Sage, the heroes share the same core values as small and medium business owners.

For this sponsorship Sage was responsible for a number of assets. I was able to work on a TSN website take over, fans, and invitations.

As part of our sponsorship we were able to host a welcome reception.This part of the project had its own challenges. As a co-sponsorship of the event we had to include the Invictus Games logo on everything that we did, while our CEO wanted someone way to represent each country who was participating in the event. Taking inspiration for past event material I came up with using the diagonal line to break up but combine the Invictus Games logo and the Sage sponsorship logo. Additionally, instead of incorporating flags onto our wall clings and designs we decided it would be a nice touch to include them in our centerpieces.

The branding at the event was a great success. The CEO at Sage commented about how much he liked it, while team captains took their photos in front of the main pillar.

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Sage Sessions 2017

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Sage

January 2017

Sage Sessions are one day events hosted by Sage in various cities around the world for Sage customers and business partners. Sage Sessions 2017 events were a way to disseminate content and training from Sage Summit 2016 event in Chicago to a broader audience.  The challenge was how do we design a series of events that feels like their own events, but still relates back to Sage’s overall event strategy.

While still being relatively new to Sage when this project began, I was placed as the lead Art Director. I started with auditing past Sage events. In my audit of events similar in scale and asset type, I identified what elements were continually. Sage Summit 2016 used the starburst graphic. Without wanting repeat this element from the larger event system, I used this as inspiration for the angular pattern seen in the hues of Sage blue color blocks. Using the angle was more inline with this newly launched brand identity and was much more suitable for the smaller audience. Additionally, creating a design system with color blocks and angles made it easier to scale and for other designers around the globe to leverage the designs for the specific country.

The design was carried through booths/stands, signage, emails, and digital banners. The designs were successful by being scalable and easy to translate to various sized event graphics, it allowed the Sage story to be told through multiple images.